I spoke with a Chief Creative Officer of a large NY agency the other day. He’s a hot guy — all the recent awards: Pencils, Lions. He’s contemporary, hip, topical — generally viewed as on the leading edge of communications, both traditional and non-traditional. I asked him what the level of creative commitment clients today have to digital and viral work. He said, “We keep bringing our clients very cool viral campaigns and digital ideas — and they smile a ‘that’s cute’ smile — then say, ‘that’s great, where’s my TV campaign'”.
I recently presented ideas to a Chief Marketing Officer at a global QSR chain. I had the strategy boards on the table to set-up the work and he raised his hand to cut me off . He said, “Let me see the storyboards and I’ll tell you if I want to hear the strategy.”
Why does every pitch I’ve been in recently feel more and more like the scene in Albert Brooks’ Lost in America — when he tries to get his money back from the casino honcho, played by Garry Marshall? This one: watch?v=U4RZTNtuZvQ
Does anyone else think the Fifa World Cup TV advertising is the best work they’ve seen so far this year?
What if Tiger came out Gangsta? You know like, “That’s right, I banged those hoes.”
Has anyone seen the BBDO Hyatt promotion? 365 day giveaway. Great work, but makes me feel like Hyatt is getting away from the business traveler. I certainly don’t want to be anywhere near those girls in the spots (and I’m sure the feeling is mutual).
I love summer — even if the soup is cold.
I can’t figure out how YouTube is legal. What’s more important — public domain or an individual’s right to privacy? How about ownership of creative property and trademark rights? It’s cool and all, I’m just sayin’.
Has anyone ever sat through an advertisement on the internet?
I wonder how the folks at dotcoms feel when people navigate away from their site because they don’t know how to delete an obtrusive ad, or don’t have the patience to sit through it. At least with TV, we have the remote. When you’re online, you’re stuck. I guess they don’t care about me, their reader, they got their money already. Is there a metric that can track those who navigate away reflexively? You know, like Arbitron in radio.
What is Agency Spy trying to prove anyway? That most agencies suck? Like we don’t already know that?
I once had a database service in 2006 that listed 2 World Trade Center as a company’s address.
An accountant I know recently got a tattoo. He’s still an accountant. Reminds me of a lot of ad agencies.
Doesn’t it seem a little squirrelly when creatives insert their names into campaigns? You know, when the Insurance Agent’s name is the same as the Creative Director.
You’d think a company that has had its business in review 3 times in the past 7 years wouldn’t need the services of a search consultant to identify potential fits.
If print is dead, why is my mailbox full of junk mail?
Speaking of print — does anyone else think that the imminent success of the iPad can create a renaissance of the “print” medium? It may be renamed however, something like “flat” advertising.
Did anyone else think the Cars.com Super Bowl spot was way underrated?
Finally, this bit of sad news to the creative community — a comment on the general lack of interest in creative work. Agencies better watch out, pretty soon your client’s CEO’s wife will be writing the ads.
It is with sadness that we inform you that Boards magazine has ceased publishing immediately. Established in 1999, Boards rapidly evolved into one of the world’s most respected media brands serving the international advertising and commercial production community. Over the years we’ve built a legacy of cutting-edge journalism that helped to unite a disparate market with unflinching perspective and insight.
Each month we took the pulse of the industry and pointed the way towards new opportunities for our entrepreneurial readership. There wasn’t a single moment that we didn’t consider how our efforts might contribute to a better industry for all. Through that lens, we hope we made a difference.
Major long-term trends over the past several years have forced our clients to re-evaluate their business models and the recent global economic turmoil has simply accelerated that need. This process will take many years to unfold but, ultimately, this business will thrive once again in a new form by harnessing the sheer creative force from which it was born.
It has been a pleasure to serve you all of these years. We thank you for your undying support, all of the good times we’ve shared and, most of all, wish you much success as you tackle this brave new world.
– Boards Magazine