2015 Review: Agencies of the Year, MVP’s, etc.

That was the year that was

Another year over. Another year gone. So what have we learned? Nobody asked me, but I’ve learned there is nothing more valuable in our industry than the impeccable execution of brilliant creative ideas.

There was a lot of noise. But, in the end it’s all just a whimper. It’s advertising. There are only two guarantees: accounts and people will come and go. What seems to matter most is that the line coming in the front door is longer than the one leaving out the back. Here’s a recap off the top of my head:

10 big wins & losses:

  • Subway boots MMB in Boston and signs on BBDO/NY
  • Olive Garden relieves Grey/NY and signs on McGarryBowen
  • Applebee’s departs CP+B and signs on Barkley
  • Bank of America abandons the Holding Company formula; ditches WPP for Hill Holliday
  • Royal Caribbean Cruise Lines bumps JWT for Mullen Lowe
  • Norwegian Cruise Lines ousts The Martin Agency for BBDO/Atlanta
  • Jack in the Box relinquishes Secret Weapon for David&Goliath
  • Priceline bumps Butler Shine for BBDO/NY
  • Bud Light whacks BBDO/NY for Wieden+Kennedy
  • Weight Watchers sheds Wieden+Kennedy for Havas

6 big hires:

  • Tor Myhren leaves Grey Global for Apple
  • Joe Tripodi lands at Subway
  • Wendy Clark blows off Coca-Cola for DDB
  • Simon Bond ditches BBDO for IPG
  • Susan Credle leaves Leo Burnett, joins FCB as Global CCO
  • Brad Brinegar named as Cheil CEO

The Palma Awards

Okay, you don’t need me to tell you what you already know. Sure, Wieden, Martin, Crispin and Fallon are hot stuff. BFG9000, Butler Shine and 72 & Sunny are the rising rockets (I already told you that 3 years ago). But who made the biggest breakthroughs in 2015?

Agency of the Year: 22squared (Atlanta & Tampa)

Eight account wins in 18 months, including Mizuno, The Home Depot, Krystal & SunTrust. Also named Ad Age’s Top 50 Places to Work. They are no longer the best-kept secret in advertising.

Small agency of the year: Made Movement (Boulder)

Bogusky investment pays off with the Made Men on a mission…this is the best story in advertising. When someone tries to guilt you about our industry, send them here: http://mademovement.com

Big agency of the year: BBDO/NY

Hard to call BBDO a breakthrough agency. But what John Osborn did out of NY this year was heroic. These are the NY Yankees of advertising.

FullSizeRenderMVP: Joe Alexander, The Martin Agency

Tough call with Gerry Graf and Ted Royer in the mix. Joe gets the nod. Amazing reel from what
was once known as a regional print agency.

Rookie of the Year: Perry Fair, J. Walter Thompson (Atlanta, Dallas, Houston)

Only one guy in the Southeast was named to Ad Age’s Top 40 Under 40: Mr. Fair. He’s the Andrew Wiggens of advertising. Watch out for great things to come in 2016.


4 thoughts on “2015 Review: Agencies of the Year, MVP’s, etc.

  1. Chris Shumaker

    All good Michael, but I would argue Susan Credle leaving Leo Burnett to join FCB as Global CCO would qualify as one of the big hires of the year. Just say’in. 🙂

    1. mikepalma Post author

      Thanks for reading Chris. Nice to hear from you. I wrote “recap off the top of my head.” But, Susan’s hire was a big one and I will add. Thanks again and have nice holidays. MP


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