Thirty years ago I picked up a landline telephone and recruited my first copywriter. I then faxed his resume and a few of his writing samples to an agency owner in Raleigh, NC. Pretty soon I was sending portfolio cases to agency Creative Directors nationwide.
1,300 hundred placements and 12 cell phones later, it is 2019 — and high time to celebrate the good fortune of a rewarding career and vocation in the advertising industry.
Please be my guest as I celebrate all the good times over the past 30 years. If I helped your career, agency or brand, please return the effort and help me slay the giant of cancer. Please make a donation. The donation is also a ticket to attend the anniversary party on 10/10/19 in Atlanta if you wish to attend.
The event is supported by and benefits the V Foundation for Cancer Research.
I played basketball for Coach Jim Valvano at tiny Iona Colllege before he became famous. We slayed giants together: Louisville, Kansas, St. John’s, Seton Hall, Pittsburgh…we took them all down with a slingshot — like David took down Goliath.
And together, we have one giant left to slay: cancer
Last December, cancer took my twin sister, Michelle Palma Furchak. In her honor, I dedicate my 30th anniversary in the advertising industry with a celebration of fun, food, jokes and stories amongst the extended family of “Palma people.”
Whether you can make the event or not, please help me fight cancer by making a donation to the V Foundation. It doesn’t matter how much you donate, just do what you can to chip in. One thing Coach Valvano taught me: it takes a team effort to pull off an upset.