HOW TO HIRE A BETTER CREATIVE AGENCY
Your creative is stale. Your ads don’t break through the clutter. They are not memorable. You waste money on paid media. The agency team that works on your business is constantly changing: a new account director every year, new creative people, new strategists and planners. It seems like once you get a new group up to speed on your account, they then depart. You feel as if new business is more important to your agency than YOUR business.
Is it any surprise that the same accounts are always in review and the same search consultants are pushing the same mediocre creative agencies? Don’t you think it’s time to fix the pitch process?
Rate of change and the speed of business are at an all-time high. More content was created in 
the past two years alone than in the entire history of civilization. Not just marketing…
View original post 581 more words
mikepalma.com 