biz dev services

 1. agency launch package

The Palma Group business development Launch Package is designed for small to mid-sized regional agencies that seek growth but require guidance in strategic positioning and the tools and tactics to compete in todayʼs new business environment.

Full Day Orientation and Planning Session

  • Seminar Presentation:  A New Approach to New Business
  • Demonstration: Processes & Tactics for Your Business Development Outreach Program
  • Prospect Targeting Session: Building An Organic Prospect List, the Prospect Pyramid
  • A Strategic Plan for Growth: The New Business Plan
  • Demonstration: Meeting & Presentation Conversion Tools
  • SWOT analysis of existing agency materials, website, RFP responses, Pitch decks and presentations, etc..

Post-Session Deliverables:

  • A customized Business Development Plan for your agency
  • A comprehensive, fully targeted prospect list, including thorough profiles and accurate contact info
  • A strategic new business positioning document
  • Executive Summary & recommendations.

2. agency outreach

  • customized, innovative outreach campaigns to top prospects
  • html campaigns via email
  • social media outreach programs
  • inbound marketing program generation
  • telephone prospecting
  • in-person qualification

For small and mid-sized agencies, The Palma Group acts as your de facto new business director. For larger agencies, we work in concert with your new business team. Outreach is conducted as an imbedded marketer with your agency, or as a third-party referral — dependent upon the potential efficacy with  each prospect.

3. general biz dev offerings

 For select creative agency clients:

  • New business coaching and advice
  • Prospecting strategy & execution
  • Relationship-based pipeline management
  • Merger & Acquisition assistance
  • Spearheading strategic alliances
  • RFP planning, editing, coaching
  • Prospect relationship-building
  • Pitch strategy & execution
  • Brand and decision-maker research
  • Awareness and thought-leader programs
  • New business training
  • New business staff recruiting

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