We are the fastest growing Agency Search Consultancy in America. Our growth is driven by the need to identify better creative agencies for brand marketers.
Like an Executive Recruiter helping you find new staff, our Review Process helps reduce risk and maximize the value of your new agency hire. We leverage the latest agency market insights and benchmarks for fees to conduct a thorough and efficient search process. Our objective is to create a long term mutually profitable partnership of talent that will drive brand and BUSINESS GROWTH.
Our revolutionary services include, but are not limited to:
General advice and counsel on agency search & review strategies, tactics, and processes.
Leading and managing the entire Search, Review, Selection and Transition process with input and direction from the Brand Marketing Team — all in 90-120 days. Services include :
- Assessment of marketing needs: Scope of Work development, prioritizing of Deliverables required
- Establishing criteria for agency evaluation
- Identifying and targeting potential agency partners (e.g., backgrounds, expertise, creative campaigns, talent, etc.). Preparing overviews/profiles on all agency targets
- Development of introductory letters/invitations, RFP and other agency outreach, relative to client search criteria, review process and timeline
- Implementing the first-ever video RFP
- Evaluation of returned agency invitations and RFP responses and creative reel submissions
- Setting all agency meetings. Making follow-up calls and fielding follow-up calls to and from agencies throughout the process, with the goal of minimizing client contact with agency personnel
- Managing the preparation and agenda for all meetings, briefings and presentations with qualified agencies. Attending all meetings and presentations
- Advice/counsel on narrowing long list to short list to finalists. Input on final decision of agency partner
- Assistance with new agency contract & compensation, including negotiation. Support and assistance/support in expiring current agency relationship and transitioning to new agency
Recent Agency Searches conducted by The Palma Group:
- Amstel Light
- Arby’s Restaurant Group
- Church’s Chicken
- Coca-Cola Journey
- Gas South
- Heineken USA
- Hometown Buffet
- Moe’s Southwest Grill
- Mohawk Group
- Old Country Buffet
- Oldcastle Surfaces
- Ovation Brands
- Ryan’s Restaurants
- The Coca-Cola Company
- Youfit Health Clubs
For client testimonials, please click here.
If you are a brand marketer and you need a better creative agency, please call for details on our unique agency search & selection process: 404 408-8375.